Brugerrejse

From Amsterdam

Client

Non-commissioned

Company

Mijksenaar

Copyright

All rights reserved 2018. Mijksenaar

Date

August 2014

Team

Rijk Boerma (Project Manager)
Marco Berends (Information designer)

Summary

For special occasions, Mijksenaar would like to focus on the different activities in Amsterdam. I came up with the idea making an illustration of the 25 meter long banner with a tourist journey through Amsterdam. The banner contains, inter alia, the zoo, museum and train stations where Mijksenaar developed a wayfinding system. It also includes the famous airplane from Schiphol airport.

First part with bridge, cyclist and canalside houses

Mijksenaar is located on a historical canal in Amsterdam. In September 2014, a charity event will take place where the employees swim trough the canals of Amsterdam. To support them, the idea was to come up with a long banner that supports the participants. The banner should also be reusable for other events.

I initiated the idea of a 'customer journey' trough Amsterdam's main attractions

The banner should be festive, fit into Amsterdam and preferably also show something from Mijksenaar. Therefore I initiated the idea of a 'customer journey' trough Amsterdam's main attractions. Mijksenaar uses the customer journey as a way for storytelling their wayfinding concepts.

The complete banner is 25 meters long
Walking along the canals to the Amsterdam Metro

The customer journey exists of an illustrated story, from entering and leaving the city, via the recognizable houses and museums. It also includes the different projects Mijksenaar has worked on; like the zoo, metro signage, Scheepvaartmuseum, train station and the famous Amsterdam Airport Schiphol. All illustrations are made in a flat and modern look that fit the identity of Mijksenaar.

The customer journey exists of an illustrated story, from entering and leaving the city.

Leaving the city by train and plane. Mijksenaar developed wayfinding for the Dutch Railways and Amsterdam Airport Schiphol

For printing, the banner is made of water-resistant bisonyl, because the banner will be hanging just above the water level. The complete banner is five feet high and 30 yards long. It covers almost the entire facade of the building.

Realisation of the banner on the waterfront