Mijksenaar is located on a historical canal in Amsterdam. In September 2014, a charity event will take place where the employees swim trough the canals of Amsterdam. To support them, the idea was to come up with a long banner that supports the participants. The banner should also be reusable for other events.
I initiated the idea of a 'customer journey' trough Amsterdam's main attractions
The banner should be festive, fit into Amsterdam and preferably also show something from Mijksenaar. Therefore I initiated the idea of a 'customer journey' trough Amsterdam's main attractions. Mijksenaar uses the customer journey as a way for storytelling their wayfinding concepts.
The customer journey exists of an illustrated story, from entering and leaving the city, via the recognizable houses and museums. It also includes the different projects Mijksenaar has worked on; like the zoo, metro signage, Scheepvaartmuseum, train station and the famous Amsterdam Airport Schiphol. All illustrations are made in a flat and modern look that fit the identity of Mijksenaar.
The customer journey exists of an illustrated story, from entering and leaving the city.
For printing, the banner is made of water-resistant bisonyl, because the banner will be hanging just above the water level. The complete banner is five feet high and 30 yards long. It covers almost the entire facade of the building.