Benedikt Groß and Joseph Lee worked together on the Big Atlas of LA Pools, where they visualized the pools in Los Angeles. Their newest project is to search the world for letterforms in satellite imagery. They founded a Kickstarter project, and asked their backers to help finding letterforms.
The typography is unique through its reference to the satellite imagery, which has never done before.
With the letter hunt, we collected over ten thousand letterforms. I helped Benedikt creating a 160+ page catalog, which holds all the digits being found. With the catalog of the letter hunt, I was asked to create a working typography out of them.
The typography is unique through its reference to the satellite imagery, which has never done before. Three different themes were found and fitting images were found from all the letterforms. In that way the alphabet exists of every letter, with an illustration of a building, suburban sprawl, or trees.
By drawing the letterforms in Illustrator, the details are sharpened and the character is preserved well.
Backers on Kickstarter