HfG Schwäbisch Gmünd

From Gmünd


September – October 2017


University of Design Schwäbisch Gmünd, Germany


For upcoming students of the University of Design (HfG), a new website needs to be developed. Schwäbisch Gmünd asked Marco and a team of students to each come up with a design proposal for one of their studies. The conceptual design is designed as a bridge between HfG's official website and the students' external site interaktionsgestaltung.io. After an analysis, the most characteristic elements are joined in a new design. In this way, the one-pager blends a calm and structured layout with energetic background shapes.

Hero of the one-pager, referring to the other studies
Introduction item with texts and quote
The quote with italics complement the sheared background
Slider with projects
Figurative pictograms are designed to match the typeface